[GNTO] Gyeongnam Tourism Organization

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Gyeongnam tourism slogan

Concept of BI

It encapsulates the image of Gyeongnam’s eco-tourism while retaining the nature in the typo logo made of the images of mountain peaks, waves of sea and rivers, and birds, by using the lines.

BI expandable design

The illustration of the slogan “Gyeongnam, where we have hoped to visit for so long” contains various things which we want to see, eat, enjoy, rest and feel. By using the expanded logo, we illustrate the diversity of tourism..

See
Eat
Enjoy
Rest
Feel

Regulation on the BI colors

The color of BI uses a color designated below as the basic Color. Therefore, when each color is used, the designated and the correct color are achieved. Additionally, in the printing process, the following regulations are complied with.

[Main color]

Main Color 01: C100 M85 Y30 K10; R0 G54 B114

Main Color 02: C0 M50 Y63 K0; R243 G154 B93

Main Color 03: C43 M5 Y75 K0; R162 G197 B94

Main Color 04: C70 M5 Y11 K0; R30 G176 B218

[Sub color]

Sub Color 01: C0 M35 Y85 K0; R248 G182 B45

Sub Color 02: C0 M60 Y20 K0; R238 G134 B154

Sub Color 03: C45 M70 Y8 K0; R156 G95 B156

Sub Color 04: C23 M32 Y53 K0; R205 G176 B216

[Black, White]

Black Color: C0 M0 Y 0 K100; R35 G24 B21

White Color: C0 M0 Y0 K0; R255 G255 B255

Regulation on prohibition of BI application

The following examples show the use of deformed BI shapes. Referencing the examples, the user must ensure that there is no deformation in the BI.

Regulation on the use of background color

Use of color other than specified
Handling it with lines
Twisting the shape
Random change in color combination
Random combination in proportion and spacing
If other fonts are used in the logo

Background color of the same colof as the logo cannot be used.

Use of color other than specified
No lowered clearance of logo
No application of complicated graphic elements
No expression of outline on logo

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